“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you the best offers, deals, service and /or products and the best and most secure experience and to develop our products and services, grow our business and inform our marketing strategy. You can obtain further information about how we assess our legitimate interests against potential impact on you by contacting firstname.lastname@example.org.
For example, we have an interest in making sure our marketing is relevant for you, so we process your information to send you marketing that is tailored to your interests if you have entered into a transaction or purchase with us and not opted out of receiving that marketing.
It can also apply to processing that is in your interests as well. For example, we may process your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure and to prevent or detect criminal or illegal activities such as piracy.
When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).